User Experience Mantra #2 – Focus

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Shall we continue?

Picking up from last week. As you’ve read about our first user experience mantra: simplicity, it seems that simplicity alone is not enough to design a great user experience.

That’s why you need another mantra which goes hand-in-hand with simplicity. Focus.

 When it comes to designing user experience, you need to focus on what you’re going to work on. One at a time. For example, if you notice there are around three to five problems, choose the most challenging one, and focus on solving that one problem. Don’t move to another problem if you haven’t solve the previous.

But, please do move on to another problem if you could design something which tackles several problems at once. But, first, you need to focus on working at one problem at a time.

 

How does focus goes hand-in-hand with simplicity?

A very good question. Simplicity act as a mindset and framework to your user experience design. As John Maeda said, “Simplicity is about subtracting the obvious and adding the meaningful.”

And to do that, we need focus on subtracting the obvious and adding the meaningful.

Here are some of the things you can ask yourself or your team, next time you’re working on anything related to designing user experience:
– Are we going to focus on the functionality?
– Are we going to focus on the aesthetics?
– Are we going to focus on the first impression?
– Are we going to focus on the ambiance?
– Are we going to focus on the perception?
– Are we going to focus on the choice architecture? etc.

After deciding what you need to focus on, answer everything from that point of view. So, let’s put this into context. Let’s say you’re working on designing a poster of an event. You need to focus on what elements about your poster that you’re going to work on first.

If you’re focusing on the functionality of the poster, then you need to think about what kind of information you’re going to put on the poster. If you’re focusing on the first impression, then you need to think about what elements of the design should stand out to attract people to look at your poster.

Having these two mantra will help you design the best user experience possible. But, there is one last mantra left to complete the series. Stay tuned next week.

Cheers.

Writer: Sugiya Oki

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