User Experience Mantra #1 – Simplicity

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I know you’ve heard about this a lot:
Simplicity is the ultimate sophistication. You need to keep everything as simple as possible. Simplicity sells. Eliminate the clutter. Simplicity. Simplicity. Simplicity.

But, when it comes to user experience. What is this simplicity?

Here are the ten laws and three keys on how we think about simplicity.

REDUCE The simplest way to achieve simplicity is through thoughtful reduction.
ORGANIZE Organization makes a system of many appear fewer.
TIME Savings in time feel like simplicity.
LEARN Knowledge makes everything simpler.
DIFFERENCES Simplicity and complexity need each other.
CONTEXT What lies in the periphery of simplicity is definitely not peripheral.
EMOTION More emotions are better than less.
TRUST In simplicity we trust.
FAILURE Some things can never be made simple.
THE ONE Simplicity is about subtracting the obvious, and adding the meaningful.

AWAY More appears like less by simply moving it far, far away.
OPEN Openness simplifies complexity.
POWER Use less, gain more.

Taken from John Maeda’s book The Laws of Simplicity.

It’s simple enough to act as a guidance for your upcoming work.


Writer: Sugiya Oki

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